‘Jio, Airtel, Vodafone Idea use analytical tools, AI algorithms to identify spam’

NEW DELHI: Incumbent telecom operators such as Reliance Jio, Bharti Airtel and Vodafone Idea are using analytical tools and artificial intelligence (AI) algorithms to identify pesky messages and voice calls, and are aggressively working on a pilot program together with banks for the newly-launched consent management framework.

‘Telecom service providers are utilising sophisticated analytical tools and artificial intelligence (AI) algorithms to detect unusual calling and messaging patterns indicative of spam or unauthorized marketing activities or fraud,’ the Cellular Operators Association of India (COAI) Director-General SP Kochhar told ETTelecom.