Sony announces KBC season 17 with new campaign on self-belief

Sony Entertainment Television has announced the launch of the 17th season of its popular quiz show, Kaun Banega Crorepati (KBC), scheduled to premiere on August 11. The new season is accompanied by a campaign titled “Jahaan Akal Hai, Wahaan Akad Hai”, which focuses on the role of knowledge in empowering individuals and shaping a confident, modern India.