Professors to get paid like creators, earn royalties from digital twins, AI avatars

Professors can now earn royalties when their AI avatars teach online, much like how musicians are paid per stream. A new model launched by business and technology school Master’s Union allows professors to monetise digital twins trained on their voice, teaching style and content.

Founded by Wharton Business School alumnus Pratham Mittal, the Gurugram-based institute stated that under the model, faculty members will earn a flat fee per unique learner, per subject. A one-time honorarium will be paid to professors licensing their avatars.