Sachin Tendulkar joins Reddit as India brand ambassador

Reddit has officially named Indian cricket legend Sachin Tendulkar as its new brand ambassador, a move aimed at deepening the platform’s presence within global sports communities and fostering stronger connections among fans.

Through this partnership, Tendulkar will begin actively engaging with users via his official Reddit handle, u/SachinTendulkar. He is expected to participate in discussions across various subreddits, including the dedicated fan community r/SachinTendulkar, while also sharing personal stories, match insights, and exclusive content with Redditors around the world.