IPL 2025 sees 25% surge in advertisers, even as TV ad volumes stay flat

A staggering 100+ advertisers and 180+ brands vied for viewers’ attention during the first 62 matches of IPL 2025, marking a 24% increase in advertisers and a 26% jump in brands compared to the same stage last season. Despite this surge in advertising variety, the overall indexed ad volume on television for IPL 18 was nearly flat, registering at 98.9 versus the baseline of 100 in IPL 171, the TAM report revealed.