Apple Desperately Needs the AI Help It’s Seeking

(Bloomberg Opinion) — If you read Bloomberg Businessweek’s deep dive into Apple’s blundering work with artificial intelligence, a consistent theme is the lack of any clear idea within the company as to what good AI on an Apple device should actually do. On Tuesday, with the company looking no closer to have come up with the answer internally, we learned it would soon open things up so others could have a go at figuring it out.

“The iPhone maker is working on a software development kit and related frameworks that will let outsiders build AI features based on the large language models that the company uses for Apple Intelligence,” Bloomberg News’ Mark Gurman reported, citing people with knowledge of the company’s planned announcements at its coming and critically important Worldwide Developers Conference on June 9.