Amazon Prime Video to stream ads in India; launches ad-free tier for additional ₹699 annually

Amazon Prime Video customers in India were in for an unpleasant surprise on Tuesday afternoon when they received emails announcing that movies and shows on the streaming service would come with ads, starting next month.

A new ad-free add-on option has been launched for users at an additional ₹699 per year, or ₹129 per month, which means a yearly paid subscription will now cost ₹2,198 (instead of ₹1,499) while a monthly plan will come for ₹428 (instead of ₹299).