Amazon Prime Video to show ads from June 17 — Rs 699 extra for ad-free streaming

Amazon Prime Video will begin rolling out advertisements during its movies and TV shows in India starting June 17, 2025, the company announced in an email to subscribers. While the base price for Prime membership will remain unchanged, viewers will soon need to pay extra if they wish to enjoy an ad-free streaming experience.

The move aligns India with Amazon’s global markets like the US, UK, and Canada, where ad-supported viewing is already in effect. According to Amazon, this change is aimed at sustaining long-term investments in high-quality programming.