After Swiggy shuts Genie, Uber swoops in with a wink—and a meme

Swiggy has quietly shut down Genie, its hyperlocal delivery arm, as it doubles down on food delivery and quick commerce. But what could have been a routine corporate pivot quickly turned into a brand moment, thanks to Uber.

Shortly after news of Genie’s closure surfaced, Uber jumped in with a cheeky social media post: “No Genie, No Problem. The magic is still alive with Uber Courier.” The post featured an image of the iconic blue Genie from Disney’s Aladdin, in the famous scene where the Genie is freed, capping off the message with both humour and opportunism.