Flipkart VP Ashish Vijayvergiya to launch new startup within company fold

Ashish Vijayvergiya, Flipkart’s vice-president and chief of staff to CEO Kalyan Krishnamurthy, is preparing to launch a new venture under the e-commerce giant’s umbrella, according to a report by Moneycontrol. The move mirrors earlier internal startup initiatives by Flipkart, such as PhonePe and super.money.

The venture is still in the ideation phase, though early discussions suggest it may focus on consumer content or digital consumption, rather than its initially rumoured fantasy gaming concept.