JioStar to invest $10 billion in content in 3 years, says vice chairman Uday Shankar

Streaming platform JioStar is investing $10 billion in content in India over a three-year period, its vice chairman Uday Shankar said on Saturday. Speaking at a session at the first World Audio Visual & Entertainment Summit (Waves) here, he also said the industry needs to focus on 2-3 big drivers, including creating more content, which is tailored and customised to the Indian needs.