Tier 2 and 3 markets in focus for SAP in India

Enterprise solutions provider SAP is in the process of expanding its presence in tier 2 and tier 3 markets in India across states like Punjab, Uttar Pradesh, and Maharashtra, a senior executive said.

The firm, which counts India among its fastest-growing markets and employs close to 15,000 employees in the country, continues to see rapid adoption of artificial intelligence by both SMEs and larger corporates, Rajeev Singh, vice president and India head of corporate and mid-markets, SAP Indian Subcontinent, said.