The Ghibli effect: ChatGPT hits one million users in an hour as free image generation rolls out

The frenzy to create Ghibli-style AI art using ChatGPT’s image-generation tool led to a record surge in users for OpenAI’s chatbot last week, straining its servers and temporarily limiting the feature’s usage.

The viral trend saw users from across the globe flood social media with images based on the hand-drawn style of the famed Japanese animation outfit, Studio Ghibli, founded by renowned director Hayao Miyazaki and known for movies such as “Spirited Away” and “My Neighbor Totoro”.