Vivo eyes 70% revenue from overseas sales by 2027 as China market saturates

China’s No. 1 smartphone maker Vivo wants to increase sales from overseas markets like Southeast Asia to as much as 70 per cent of revenue in two years, accelerating its global push as the world’s biggest handset market saturates.

The closely held company already gets more than half of its sales from outside China, Chief Operating Officer Hu Baishan said in an interview on the sidelines of the Boao Asia forum in the tropical Chinese island of Hainan. That will grow to 60 per cent next year and about 70 per cent in 2027, Hu said.