Meet Alexa+! Amazon introduces a more personalised, autonomous and smarter AI assistant

Amazon has officially introduced Alexa+, the artificial intelligence (AI)-powered version of its voice assistant, marking a significant upgrade in its capabilities. The new voice assistant, announced on Wednesday, boasts advanced contextual understanding, improved smart home control, and a highly personalised experience tailored to individual users’ behaviour. Additionally, Alexa+ features agentic capabilities, enabling it to complete tasks on the internet without direct user supervision.