Elon Musk’s Grok 3 launch is a ‘concern’ for X Premium subscribers, why users in India need not worry

Elon Musk-owned social media platform X (earlier Twitter) has announced a major increase in the price of its top-tier subscription service (Premium+). The company announced that this plan will now cost nearly double of what it used to. This price increase came just hours after Musk’s artificial intelligence (AI) startup, xAI released its latest AI model, Grok 3.

According to the X’s updated support page, the Premium+ plan, which provides access to Grok 3, will now cost $40 monthly (nearly an 82% increase) and $395 annually (almost 72% increase) in the US. Earlier, this plan would cost users $22 per month and $229 annually.