How AI, Gen Z, and business goals are reshaping India’s communication landscape

The Indian public relations industry continues to grow in significance, reflecting the country’s expanding economic landscape, and PRCAI’s SPRINT 2024-25—Study of Public Relations Insights, Nuggets, and Trends— paints a compelling portrait of a sector and space in the throes of significant transformation. Indian PR grew more than three times compared to global PR, reaching ₹2,500 crores in revenues in 2023. Its share in the Asia-Pacific market increased from 15.4% in 2022 to 17% in 2023. While publicly available data shows advertising grew 7%, PR clocked 11%—a sign of a shifting communication landscape.