e-Commerce

The Bureau of Indian Standards (BIS) has rolled out new draft guidelines aimed at establishing a robust framework for the self-regulation of e-commerce operations. Titled “E-Commerce: Principles and Guidelines for Self-Governance”, the document emphasizes transparency, fairness and accountability in the rapidly growing e-commerce sector.

The primary objectives of the new guidelines revolve around ensuring consumer protection, promoting fair trade, enhancing transparency and ensuring data protection. These guidelines aim to safeguard consumers by preventing fraudulent practices and guaranteeing the authenticity of products sold on e-commerce platforms. By mandating impartial operations and a level playing field for all stakeholders, the guidelines