Vivo beats Samsung and Apple as India’s leading smartphone brand in 2024, IDC report reveals

Smartphone giant Vivo has taken the top spot as India’s leading smartphone brand in 2024, overtaking Samsung, according to the latest International Data Corporation (IDC) report.

The IDC report also highlights that India’s smartphone market grew by four per cent year-on-year, reaching 151 million shipments. The first half of the year was particularly strong, balancing out the slower growth in the latter half. However, in the fourth quarter, the market saw a slight three per cent dip, shipping 36 million units.