AI-enabled consumer helpline sees surge in complaints, faster resolution

The National Consumer Helpline (NCH) has witnessed a sharp increase in consumer complaints after implementing artificial intelligence for sector-specific analysis, the consumer affairs ministry said on Friday.

The AI-powered platform has driven complaint volumes up more than tenfold, from 12,553 in December 2015 to 1,55,138 in December 2024, indicating growing consumer confidence in the system.