Playback & online: Every third Indian AI user mulls adopting DeepSeek: Survey

The recent emergence of DeepSeek, a low-cost Chinese artificial intelligence (AI) foundational model, has sparked fierce competition in AI, leading to increased adoption by Indian users. A survey by LocalCircles indicates that three out of every 10 users, or nearly 30%, of AI platforms in the country have either switched to DeepSeek or are considering to shift soon.

The reasons can be attributed to DeepSeek’s affordable R1 model, which allows users to develop their own models using the platform’s open source APIs at significantly less cost compared to competitors such as OpenAI’s ChatGPT.