Shein goes live in India! Reliance Retail launches shopping app with local manufacturing

Shein, the global fast-fashion brand, has made its return to India with a dedicated mobile app, nearly five years after being banned in 2020. The app, launched by Reliance Retail, is now available on Android and iOS, initially serving customers in New Delhi, Mumbai, and Bengaluru. A nationwide rollout is planned in the coming months.