AI a game-changer for OTT industry today: ZEE5’s Manish Kalra

ZEE5, one of India’s leading OTT platforms, continues to carve a niche in the highly competitive digital entertainment market. With a growing global presence, the platform has effectively harnessed cutting-edge technology to not only enhance user engagement but also redefine content delivery.

In an exclusive interview with The Financial Express, Manish Kalra, Chief Business Officer of ZEE5, sheds light on how the platform is leveraging AI, machine learning, and cloud infrastructure to drive personalised experiences, and meet the evolving demands of a diverse audience.