No discount on how proud we are…’: How Google, Swiggy, Zepto, Flipkart and others celebrated D Gukesh on becoming the youngest World Champion

At just 18, D. Gukesh has taken the chess world by storm. The 18-year-old Grandmaster from Chennai became the youngest ever world champion after defeating China’s Ding Liren in the 14th and last game of the showdown on December 12, 2024. This extraordinary achievement has not only captivated sports enthusiasts but also inspired some of the biggest brands like Google, Swiggy, Zepto, and Flipkart to join in the celebration. From heartfelt social media tributes to quirky campaigns, here’s how these brands showcased their admiration for the chess prodigy and his remarkable journey.