Instagram’s Trial Reels feature will let creators test their videos with non-followers first
By
Isha Sharma
Instagram is rolling out a new feature called “Trial Reels” that allows creators to test new content without risking their established follower base. The new tool enables professional account holders to share experimental videos exclusively with non-followers.
Starting today, creators can toggle a “Trial” option when posting a reel, which will distribute the video to audiences outside their current follower list