Bengaluru startup Swish’s human ads go viral, leaves internet divided

Swish, a Bengaluru-based startup took an unconventional approach to marketing with its human ads. The pictures and videos of these human advertisements have now gone viral on social media, sparking mixed reactions from users. Shared by an X (formerly Twitter) user – Roshan @roshanonline, the image shows a group of men walking through the streets at night with illuminated advertisement boards on their backs, promoting Swish’s 10-minute food delivery service.