Many startups are like upstarts as they end up burning strategy, brand & technology: Rajiv Bajaj

The biggest difference between established brands and many startups and is while the former build strategy, brand, and technology, the latter are more like upstarts that end up burning the same things, Bajaj Auto Managing Director Rajiv Bajaj said on Thursday.

“There are three terminologies here. Startup; then there is a word which I like to call most of them, which is upstart. Then us, the winners or the champions,” Bajaj said while speaking at the CNBCTV18 Global Leadership Summit here.