TikTok launches AI-powered video platform to advertisers globally

ByteDance-owned TikTok on Thursday announced the global availability of its generative AI video creation platform, Symphony Creative Studios, to all advertisers, as the short-video app looks to boost its ad business.

Earlier this year at the TikTok World Product Summit, the social media platform unveiled a new creative content suite called ‘Symphony’ with an aim to help businesses, creators and agencies customize high-quality and engaging content tailored to their brands.