Amazon using toothpaste and detergent to deal with its two big Chinese problems

Amazon has shifted its focus toward offering everyday essentials like toothpaste and detergent. This change has increased sales volume and customer frequency but has also lowered average selling prices (ASP). According to Reuters, the move is a strategic response to the growing competition from China’s fast-fashion retail companies such as Shein and Temu who are changing he market or disrupted it with super low prices and rapid shipping pace.