How streaming and audio ads redefine retention marketing

As the era of third-party cookies almost came crumbling down, marketers encounter several challenges to cope up with this seismic shift, involving adapting to contemporary methods of targeting and measuring ads. However, the transition serves as an opportunity to leverage streaming and audio ads which are ballooning rapidly.

The Decline Of Third-Party Cookies

Google’s decision of almost eliminating third-party cookies, which for a very long time equipped marketers with the ability to track users, build user profiles and foster personalisation, is being met with significant resistance. On the other hand, Safari and Firefox have already phased out third-party cookies.