Beyond content: JioStar taps AI to drive engagement
As competition intensifies in the streaming industry, JioHotstar is looking beyond content acquisition to drive its next phase of growth, placing product innovation, artificial intelligence and deeper consumer engagement at the centre of its strategy.
Speaking at the APOS 2026 media and entertainment conference in Bali during the session India Streaming: The Product View on Thursday, Bharath Ram, chief product officer, JioStar, and Vijay Seshadri, chief architect, JioStar, outlined how the platform is evolving to serve one of the world’s largest streaming audiences through smarter discovery, cross-screen experiences and emerging commerce opportunities.
