82% of Gen Z in India agree that Spotify helps them escape ‘Doom-Scrolling’; reveals report

61% Gen Z believe people are more lonely today than they were 10 years ago, revealed The Spotify Culture Next Report 2024. Furthermore, 82% of Gen Z in India agree that Spotify helps them escape ‘doom-scrolling’. Gen Z is particularly active in Spotify’s collaborative features as they make up 60% of all Blend playlists created in the past two years and 52% of all collaborative playlists this year. 55% of streams of celebrity blends in 2023-Q1 2024 came from Gen Z. Moreover, the generation shared Spotify user profiles 32 million times, representing 67% of all profile shares.