Facing OTT heat, revenues of India’s DTH players continue to decline

India’s direct-to-home (DTH) industry is facing a decline in its revenue due to a shift in consumer preferences for more flexible digital content options.

This comes after the combined revenue of four major DTH operators fell from Rs 12,284 crore in FY22 to Rs 11,072 crore in FY23, according to Chandrasekhar Mantha, partner, media and entertainment leader, Deloitte India.