Revenue gap between DTH operators and OTT platforms may widen further

India’s Direct-to-Home (DTH) industry is facing a decline in revenue due to a shift in consumer preferences for more flexible digital content options.

This comes after the combined revenue of four major DTH operators fell from Rs 12,284 crore in FY22 to Rs 11,072 crore in FY23, according to Chandrasekhar Mantha, partner, media and entertainment leader at Deloitte India.

Tata Play, Airtel Digital TV, and Sun Direct did not respond to email queries sent by Business Standard.