Meesho’s festival sale breaks record, doubles day 1 orders from last year

Meesho, the e-commerce marketplace, kicked off its annual ‘Meesho Mega Blockbuster Sale’ with a record on its first day, September 27. In a release, the company said that it had achieved a 100 per cent increase in day 1 orders compared to last year’s sales and saw daily orders surge by more than three times.

In preparation for the sale, Meesho experienced a significant boost in app downloads, with nearly 15 million downloads, making it the most downloaded app on Google Play Store during this period.