Amazon increases influencer payouts ahead of key festival sale

Mumbai: Amazon has announced an increase in commission rates for the 50,000 creators that are a part of its influencer marketing network, to push sales during it’s flagship Great Indian Festival sale.

“At Amazon India, we’re dedicated to supporting the creator community and empowering them to achieve success,” said Zahid Khan, director of Shopping Initiatives for India and Emerging Markets, Amazon. “We believe this enhanced support system will not only benefit creators but also translate into a more engaging and rewarding shopping experience for our customers.”