Games24x7 looks to keep users engaged despite heavy GST on online gaming

Despite the 28 per cent goods and services tax (GST) imposed on online gaming, Games24x7, a gaming unicorn, is investing heavily in product enhancements and exploring cross-monetisation opportunities to boost user engagement and retention.

The company aims to keep users engaged with fresh offerings, including fantasy sports, rummy, and poker games.

“We want to make sure that what we are offering is fresh. So, product enhancements are certainly something that we’re working on,” co-founder and co-CEO Bhavin Pandya said.