YouTube Shorts hits trillions of views, introduces new ad formats
YouTube Shorts, the short-form video feature that made its global debut from India, has crossed the trillion views mark in under four years. Neal Mohan, YouTube’s CEO, highlighted the platform’s impressive reach and watch time in India and noted how local creators are setting global trends.
In addition to its success with Shorts, YouTube has become the top streaming service on Connected TVs in India, with viewership skyrocketing fourfold over the past three years. This shift illustrates YouTube’s expanding influence in the connected TV space.
