Amazon Prime Video revamp brings AI-powered features and an improved design

Amazon has announced updates for its streaming platform Prime Video with generative artificial intelligence (Gen-AI) powered personalised recommendations feed and new features. In the revamped interface, it will be easier to find content to watch and the process will be more streamlined. There will be no additional cost to the membership of the platform. The improvements are rolling out widely and will be available to all in the upcoming days across all devices.