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    Business StandardNewspapersTelecom

    Apple’s AI push may boost iPhone sales as customers look to upgrade

    Binu Mathew
    By Binu MathewJune 12, 2024

    Apple’s developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.

    It was also about selling more iPhones.

    Facing choppy consumer spending and resurgent tech rivals, Apple has looked to AI as a way to invigorate its loyal fan base of more than 1 billion customers and to reverse a sales decline for its biggest-selling product.

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