Disney star unveils sponsorship line-up for ICC World Cup 2023; on-boards 26 sponsors

As the ICC World Cup 2023 approaches, Disney Star on Wednesday revealed its 26 sponsors, featuring prominent brands including — PhonePe, Mahindra and Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp and Amazon.

The ICC World Cup 202 promises to be an unparalleled cricketing spectacle from a viewers’ interest and advertisers’ participation, said Ajit Varghese, Head of Network – Ad Sales at Disney Star.

“We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses. Disney Star is all set to provide an unmatched cricketing extravaganza with its programming and create a viewing experience for audiences across television and digital platforms, promising unforgettable moments for everyone,” he added.

The ICC World Cup 2023 will be played at 10 venues across India. Disney Star, which operates Star Sports channels and Disney+ Hotstar OTT, will be broadcasting the 50-overs ICC World Cup mega tournament. The World Cup will see 10 countries fighting for the coveted trophy and there are a total of 48 matches scheduled.

As the ICC Men’s Cricket World Cup 2023 returns to India after a 12-year hiatus, coinciding with the festive season and the success of the Asia Cup, advertisers are vying for prime spots in anticipation of record-breaking viewership and heightened brand visibility.

Arch cricket rivals India and Pakistan are set to play against each other in the World Cup and these games are usually a big crowd-puller. Media experts had also said earlier that matches involving Australia, England, South Africa and New Zealand are expected to see a scale equivalent to an India-Pakistan match.

A Disney Star top official had earlier said they are bullish about getting robust sponsorships from most sectors, be it startups or established firms, banking on flexible advertising packages for the recently-concluded marquee Asia Cup and upcoming ICC ODI World Cup, which are likely to get unprecedented reach.

Disney Star has also announced that the World Cup will be streamed without subscription charges on mobile phones and tablets.