SES to expand JioStar’s broadcast services across India
SES, a global space solutions company, and JioStar, a media conglomerate, on Monday said they have signed a distribution agreement.
Under this deal, SES will provide satellite distribution services for JioStar’s portfolio of television channels throughout India and the Indian subcontinent, leveraging the IS-20 satellite.
This partnership enables JioStar to reliably distribute its channels to cable, DTH, and broadcast networks across the region, ensuring consistent, high-quality delivery to millions of households. By migrating its services to SES’s IS-20 satellite, JioStar gains a resilient and future-ready broadcast platform with extensive coverage.
IS-20 is part of SES’s established video neighbourhood, serving broadcasters, media companies, telecom operators, and government customers across Europe, the Middle East, Africa, and the Asia-Pacific region. Its advanced digital payload enhances service resilience while offering flexible C-band and Ku-band delivery capabilities for various broadcast and connectivity applications.
The deal solidifies SES’s presence in the Indian media distribution market via satellite, highlighting the continued reliance on satellite for widespread broadcast reach across India, including DTH and cable networks. For JioStar, it ensures resilient and high-quality delivery of its extensive channel portfolio to millions of Indian households, underscoring the strategic importance of satellite infrastructure for media conglomerates in India.
Deepak Mathur, president of the media vertical at SES, said, “With IS-20, JioStar can serve audiences across India and beyond with confidence, while benefiting from resilient infrastructure, strong performance and SES’s commitment to excellence.”
“Our partnership with SES marks an exciting new chapter for JioStar as our bouquet of television channels continues to reach millions of homes across India, allowing viewers to continue accessing the content they love. We’re happy to expand our reach and continue delivering the high-quality programming that our audiences have come to expect of us over the years,” said Rajat Nigam, head of technology & media operations, JioStar.
