Emomee calls for stronger regulation of children’s digital content

Children’s entertainment company Emomee is calling for stronger regulation of children’s digital content as it expands across international streaming platforms, live events and merchandise, with plans to diversify revenue beyond digital distribution.

“There is a need for stronger content regulation for children’s content,” founder and CEO Pooja Jauhari said.

The founders’ focus on children’s content stemmed from concerns about what their own children were watching online. Jauhari and co-founder Varun Duggirala previously ran creative digital agency The Glitch, which was acquired by WPP in 2017. Both subsequently took on global leadership roles within the network before exiting in 2022.

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