Zee 5 launches ZAP with Saptharushi to deliver privacy-first audience intelligence
Zee 5 has launched its proprietary Zee 5 Audience Platform (ZAP), powered by audience intelligence company Saptharushi, to strengthen its advertising proposition through privacy-first audience targeting.
The platform combines Zee 5’s understanding of viewing behaviour with consented behavioural and transactional signals from participating partners across sectors such as quick commerce and digital payments. It aims to help advertisers move beyond broad demographic targeting and build audience cohorts aligned with specific campaign objectives.
