Myntra’s Instagram Affiliate Program Hits 1Mn Sign-ups, Unlocks Creator-led Commerce at Scale

New Delhi [India], October 15: Myntra today announced the full rollout of its affiliate commerce programme on Instagram, becoming the first lifestyle e-commerce platform in India to do so in partnership with Meta; enabling creators to tag Myntra products directly within their posts and Reels. This marks the next phase of Myntra’s creator-commerce journey with Meta, following the Facebook integration that went live in June under the Flipkart Group’s partnership with the platform.