‘Phones, ACs, fridges in demand in Flipkart’s TBBD’

BENGALURU: Festive sales have long been the time Indian households plan their big-ticket purchases, and the opening hours of Flipkart’s Big Billion Days (TBBD) show shoppers doing exactly that, with mobiles, large appliances and electronics seeing strong demand ahead of Diwali.

Large appliances grew 30 per cent year-on-year in the first hour of the sale, led by air conditioners, refrigerators and washing machines. Tablets grew 73 per cent, pointing to an appetite for personal tech upgrades.