How Apple Pay targets the lucrative card payments space
After a 12-year wait, Apple Pay is finally in India, a market heavily skewed in favour of Android phones. It also does not support UPI payments. But it does have a captive market of loyal Apple device owners. Banasree Purkayastha examines whether this can help it make inroads into India’s massive digital payments ecosystem
l What exactly has Apple launched in India?
APPLE HAS LAUNCHED its contactless payments service — Apple Pay— in India, allowing users to make payments through iPhone, iPad and Apple Watch. Support for Mac is coming soon.
