Prasar Bharati bets on context, reportage to rebuild trust in news

For television news, the biggest threat may no longer be another television channel. It is the phone in the viewer’s hand. Breaking news now travels through social media, messaging platforms and digital creators long before it reaches a television bulletin. The harder—and potentially more valuable—job is explaining what happened, why it matters and what is known.

That is where Prasar Bharati, the country’s public broadcaster, sees room to compete.