Agentic AI could become your next credit assistant: What consumers want—and what they still worry about

Indian consumers are increasingly using AI to understand financial products and compare different credit options. But Experian’s latest research points to a bigger shift. The move is from AI that assists consumers to agentic AI that can interpret their goals, compare information, coordinate tasks, and take permitted actions on their behalf.

The report, Unlocking Enterprise Intelligence: A Journey of Innovation and Transformation with Agentic AI, was based on a July 2026 study of 480 credit-active, digitally literate Indian consumers conducted with Forrester Consulting.