TRAI repeals 2012 TV advertisement rules after government removes 12-minute cap

New Delhi [India], September 10 (ANI): The Telecom Regulatory Authority of India (TRAI) on Thursday repealed its 2012 regulations governing the duration of advertisements on television channels, following the government’s decision last month to remove the 12-minute-per-hour advertising cap.

TRAI issued the Standards of Quality of Service (Duration of Advertisements in Television Channels) (Repealing) Regulations, 2026, repealing the 2012 regulations along with all orders and directions issued under them.

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